– If you are running a small business, add gift cards to your business is always a good choice, there are some reasons that why it is.

1 Branding: In this age, anything that makes your name or logo popular is good for your business. You can sell your merchandise and send customers out of the house with personalized shopping bags, and the same can be done with your own unique gift cards.

2 Spending lift: Research shows that most gift card users spend more on the card than the total amount. According to First Data’s 18th Annual Prepaid Consumer Insights Study, the average U.S. consumer paying with a gift card spends $59 more than the value of the gift card. The confidence that at least a portion of their purchase has been covered may spur customers to buy more than they originally intended. Best of all, the gift card has already been purchased, so you can still earn that profit if it is not used or if there is a small balance left on the card.

3 Improve cash flow: Many businesses have been hit financially by the COVID-19 pandemic. Doors were forced to close. One way some businesses make a living is by selling gift cards which can be used for online purchases or saved for future use. Having a gift card program now allows your business to do the same when sales slow or emergencies arise.

4 Repeat Business: Once you’ve set up your gift card, it’s easy to run marketing or promotions to attract new customers or gain repeat business. Having someone buy a gift card and give it to a friend or family member who may not have been inclined to visit your store before is a great benefit. It’s also another way to give customers extra credit for their next purchase after they use the gift card.

5 Ease of use: Whether you’re going directly through a POS system or dealing with a company, setting up or purchasing a gift card is usually a simple process. It can be as quick and easy as activating an e-gift card with the click of a few buttons, or you can order a physical card with your design and company name. If you don’t currently have a gift card feature, chances are customers have asked about it at some point. It’s nice to have this option available for the least amount of time and money.

Welcome customize your own gift cards and buy wholesale of them for business here in CXJ Card Factory! We have much experience in any kinds of card manufacturing and selling for 19+ years.