Although the information dissemination is very fast in the age of online media, there are still many industries facing the complex and volatile market. There is no unified command and propaganda. There will be situations where a lot of investment is not effective, so it is necessary to use scratch cards to promote.

Four advantages of scratch card promotion:

1. Low cost: The company and the enterprise are jointly sponsored by the enterprise to produce the fee or prize for the promotion of the scratch card. The enterprise uses the scratch card as the propaganda carrier, and the company uses the scratch card to distribute the user activities. Both parties can spend a relatively low cost, play a large advertising effect, and achieve win-win cooperation.

2. Wide range of dissemination: where there are consumers, there is publicity. Due to the nature of the scratch card itself, as long as a consumer is attracted by our scratch card, the people around him will inevitably be affected. The radiation effect is also not found in other marketing methods.

3. Easy to operate: the scratch card is easy to play, just scratch off the coating to know whether you have won or not, the operation is convenient, and it will not take up too much time for customers

4. Safe and reliable: The production of scratch cards, from setting rewards to printing, is operated by professionals, and anti-counterfeiting technology can be added during the printing process, and QR code anti-counterfeiting, barcode anti-counterfeiting, and other anti-counterfeiting technologies can be added according to the needs of the event. , this is something other paper propaganda can’t doP

The Key Card Entry System is very similar to the Key Fob Entry System with some differences. It be turned into an ID card for visual identification and electronic authentication. Cards can also be swiped or scanned in places where fobs are typically only used as proximity readers.

1. Key card
Key cards can come in a variety of formats, but the most common are smart cards or proxy cards.

2. Smart card
Smart cards are a proprietary format designed to have a higher level of security than traditional proxy cards. Smart cards are more difficult to “clone” or crack than proxy cards. Since a smart card is only designed to communicate with a very specific card reader, it does not allow the transfer of an old card from an old entry system to a new one.

In the context of credentials, the term “smart card” generally refers to a high-frequency RFID card that transmits data using near field communication. NFC technology operates at 13.56 MHz and is commonly found in contactless payment systems. They still use passive inductive power, but smart cards have a larger storage capacity than 125kHz cards, so they can encrypt data in addition to storing it. Therefore, they are more secure and not as easy to duplicate as the old proxy cards. Smart card door locks also typically have a smaller working radius than traditional RFID access control systems, up to about 4 inches.

3. Proxy card
Many access control administrators choose proximity cards in mixed-use buildings that use traditional hardware or in mixed-use buildings where cardholders may have credentials for other doors, usually in proximity format. The convenience of the redundant nature of proxy cards from one system to another makes them an easy choice when high security is not required.

Contactless credentials typically use radio frequency identification to transmit data stored on microchips. The Prox card communicates with the reader using a low frequency of 125 kHz. The card can be actively powered by a small lithium battery or, more commonly, passively by a card reader, which continuously emits a short-range radio signal. When the card is close enough, the card’s coil antenna stores enough energy to send the ID on the chip to the waiting reader. Prox cards are proprietary, so there is no established standard or compatibility between manufacturers. They are also easily copied or rewritten, although you must be within the card’s read radius (about 1 foot) to do so.

4. Wiegand Card
Some of the first key cards developed for key card systems were Wiegand cards, named after their inventor. In the 1970s, John R. Wiegand discovered that specially annealed wires made of iron, cobalt, and vanadium would suddenly change polarity when passed through a sufficiently strong magnetic field. A nearby sensor coil will receive rapid changes in high-voltage pulses, which can be converted into data if multiple wires pass through the field. Wiegand key cards use two short parallel Wiegand wires to store binary data with magnetic polarity. When the card is pulled through the card reader, the wire is recorded as a 1 and the blank spot is recorded as a 0. The unique Wiegand number is then sent to the controller for verification.

– If you are running a small business, add gift cards to your business is always a good choice, there are some reasons that why it is.

1 Branding: In this age, anything that makes your name or logo popular is good for your business. You can sell your merchandise and send customers out of the house with personalized shopping bags, and the same can be done with your own unique gift cards.

2 Spending lift: Research shows that most gift card users spend more on the card than the total amount. According to First Data’s 18th Annual Prepaid Consumer Insights Study, the average U.S. consumer paying with a gift card spends $59 more than the value of the gift card. The confidence that at least a portion of their purchase has been covered may spur customers to buy more than they originally intended. Best of all, the gift card has already been purchased, so you can still earn that profit if it is not used or if there is a small balance left on the card.

3 Improve cash flow: Many businesses have been hit financially by the COVID-19 pandemic. Doors were forced to close. One way some businesses make a living is by selling gift cards which can be used for online purchases or saved for future use. Having a gift card program now allows your business to do the same when sales slow or emergencies arise.

4 Repeat Business: Once you’ve set up your gift card, it’s easy to run marketing or promotions to attract new customers or gain repeat business. Having someone buy a gift card and give it to a friend or family member who may not have been inclined to visit your store before is a great benefit. It’s also another way to give customers extra credit for their next purchase after they use the gift card.

5 Ease of use: Whether you’re going directly through a POS system or dealing with a company, setting up or purchasing a gift card is usually a simple process. It can be as quick and easy as activating an e-gift card with the click of a few buttons, or you can order a physical card with your design and company name. If you don’t currently have a gift card feature, chances are customers have asked about it at some point. It’s nice to have this option available for the least amount of time and money.

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